Media Insertion Order Reviewer

An insertion order gets signed to launch on time — before anyone checks the CPM against the media plan, the added tech fees, or how locked-in the cancellation terms really are. This assistant reviews each IO against the approved plan and rate card, flags rates above what was negotiated, fees that weren't in the buy, unfavorable cancellation and makegood terms, and missing viewability guarantees — then returns accept, negotiate, or hold for a media buyer to sign off.

Category: Marketing

How it works

1. An insertion order comes in — the publisher or platform, line items with CPM/CPC and units, flight dates, added fees, and cancellation, makegood, and verification terms — alongside the approved media plan, the negotiated rate card, and the campaign budget and flight window.
2. It matches each line against the plan and rate card, recomputes the totals, flags rates and fees that exceed what was agreed, and tests cancellation, makegood, and viewability terms against the buy.
3. It returns a decision — accept, negotiate, or hold — with each flag tied to the plan, rate card, or contract clause it breaks, plus a budget-exposure estimate and buyer notes.
4. Each IO lands as one row in your buy log for a media buyer to approve.

Key benefits

• Stop off-plan rates and hidden fees before the IO is signed
• Hold publishers to the rate card and viewability you negotiated
• Catch cancellation and makegood terms that lock in full spend
• Give every booking a documented, plan-checked basis

Use cases

• Media buyers and planners at agencies booking digital and print
• In-house performance and brand marketing teams managing IOs
• Ad operations and trafficking teams reconciling buys to plan
• Marketing finance reviewing committed media spend

Frequently asked questions

How does the Media Insertion Order Reviewer work?

You provide the insertion order, media plan, rate card, and budget; the assistant matches each line item, flags off-plan rates, added fees, and unfavorable terms, then recommends accept, negotiate, or hold.

Do I need to write code to use this assistant?

No, it's a no-code AI agent on Gaia; you just paste your documents or fill in the fields, and it returns a decision with flagged issues.

Does it automatically sign or send the insertion order?

No, it only recommends a decision; a media buyer must approve every IO before anything is signed or sent.

Which apps or platforms does it connect to?

It works within your Gaia workspace and doesn't connect to any external apps; you input your media plans, rate cards, and insertion orders directly.

What kind of terms does it check for?

It checks CPM/CPC rates against the negotiated rate card, flags added tech fees, and evaluates cancellation, makegood, and viewability clauses against the buy.