Lead Qualifier — Research & Score
Inbound leads rarely tell you what you need to qualify them — company size, funding, and fit live outside the message. This assistant takes each lead from any channel, researches the company with web search and Apollo enrichment, scores fit against your ICP, captures the buying signals, and drafts the next step. Your team works the strongest leads first, with the context already gathered.
Category: Sales
How it works
- A lead arrives from any channel — email, a form, or Slack — and lands in one place.
- The assistant researches the company with web search and Apollo enrichment, beyond what the lead wrote.
- It scores ICP fit, captures the buying signals, and drafts the next step.
- Each lead is filed as one row, and a HubSpot contact and deal are drafted for your review.
Key benefits
- Qualify on real company data, not just the lead message
- Work the strongest-fit leads first, every time
- Capture buying signals before they go cold
- Hand sales a researched, ready-to-action pipeline
Use cases
- Sales & SDR teams
- Founders running their own pipeline
- Demand gen & marketing
- Agencies qualifying inbound
Works with Apollo, HubSpot, Slack
This assistant connects to Apollo, HubSpot, Slack once — no code required. It is not a plain field-copy integration: as data moves, the AI adds a real decision step (classify, extract, prioritize, draft), and a human approves before anything is sent to Apollo.
Frequently asked questions
How does this assistant research my leads?
It uses web search and Apollo enrichment to gather company data like size, funding, and fit, going beyond what the lead wrote in their message.
Does it automatically send messages to leads?
No, it only drafts the next step and creates a HubSpot contact and deal for your review; you approve everything before anything is sent.
Which apps does it connect to?
It integrates with Apollo for enrichment, HubSpot for CRM, and Slack for receiving leads and notifications.
Can I use this if I don't have Apollo or HubSpot?
No, the assistant relies on Apollo for company enrichment and HubSpot for drafting contacts and deals, so those integrations are required.
How does it score which leads are the best fit?
It scores each lead against your ideal customer profile (ICP) using the researched data, so your team can prioritize the strongest-fit leads first.
